Advertise
Sell your product or service to young, international Berliners over their favourite newsletter.
📈 International Berlin keeps growing and growing.
When veteran journalists Andrew Bulkeley and Maurice Frank launched the 20% Berlin English-language newsletter in 2021, 20% of the population had a non-German passport — hence the name.
In 2025, international Berliners make up around 23% of residents.
Andrew and Maurice created 20% Berlin to help internationals better understand the city.
The newsletter is sent out every Tuesday and Friday. It includes personal observations, a witty summary of local news, culture & entertainment tips and a Berlin factoid.
Since December 2024 they have produced an entertaining 40-minute podcast every two weeks.
It’s free to subscribe to 20% Berlin but more than 350 fans voluntarily support 20% on Patreon or Substack.
20% Berlin’s audience
82% are aged 25-44
65% work in tech
96% live in Berlin
80% are interested in improving their German
Some more stats
11,000+ subscribers
Average open rate: 60%, far higher than industry averages
Each edition read by 12,000-15,000 people, thanks to shares
Newsletter advertising options:
We offer four ways to present your products and services in 20% Berlin.
🏆 Full sponsor package:
600x600px image + 100 words text + link: €300 per newsletter
🎭 Event package:
600x600px image + 100 words text + link: €175 per newsletter
📰 Text ad:
Headline + 60 word text + link: €100 per newsletter
🎸Event listing:
Headline + 60 word text + link: €75 per newsletter
Discounts:
10% for 3 bookings, 25% for 6 bookings, 35% for 10+ bookings. Prices do not include VAT.
🎙️Podcast sponsorship
We launched our podcast in December 2024. Currently, we’re offering an exclusive introductory sponsorship package for €150 + VAT per episode.
🤝 Contact us
If you’re interested in advertising please contact Maurice at sponsor@20percent.berlin or call 0049 178 218 5752 (wir sprechen Deutsch!)
We’d love to hear from you!