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Sponsor 20 Percent Berlin
What is 20 Percent Berlin?
20 Percent Berlin is a twice-weekly English newsletter for Berlin. Every Tuesday and Friday, we send out a curated, witty summary of the most important political, business and cultural news plus selected culture/entertainment tips. Every edition ends with an interesting factoid about the German capital.
20 Percent Berlin was founded in August 2021 and is written by veteran journalists Andrew Bulkeley (Berliner Zeitung, Bloomberg, FT Marketwatch, a popular stand-up comedian) and Maurice Frank (Deutsche Welle, Berliner Zeitung, co-founder Exberliner)
It’s free to subscribe. Readers can support us on Patreon.
We’re also financed by sponsors. Businesses and event organisers can book an exclusive sponsorship placement at the end of each newsletter. Click here for an example (stroll down to the end of the newsletter).
A growing audience
20 Percent Berlin is named after the 20 percent of Berliners without a German passport or about 800,000 people, many of whom speak English. At the end of August 2023 we had 7,500 subscribers. Our average open rate is 68%. Thanks to shares, each edition is read by 8,000-9,000 people. Our readership is growing by approx. 350 per month.
Sponsorship prices
€220 per newsletter + VAT
For events: €140 per newsletter
Discounts: 20% for 3 bookings, 30% for 6 bookings, 40% for 10 bookings
To become a 20 Percent Berlin sponsor write to sponsor@20percent.berlin or call 0049 178 218 5752 (we also speak German!).
Sponsoring 20 Percent Berlin: Terms and conditions
Materials: Newletter sponsors are responsible for delivering materials by email in the correct formats to 20 Percent Berlin (sponsor@20percent.berlin) no later than one working day prior to the agreed day of the sponsorship. Sponsors can send new materials for each newsletter as long as they arrive on time.
Specs: Sponsorships are made up of:
An image sized 600px wide x max. 600px high
Max. 100 words text
Whatever links you'd like.
Sponsorship content: 20 Percent bears no responsibility for the contents of sponsor texts and images.
Cancellations: If sponsors cancel a booking, 20 Pecent Berlin reserves the right to charge a 50% cancellation fee.
Billing: Unless otherwise agreed, 20 Percent bills sponsors (by e-mail invoice) at the end of every month. Invoices must be paid in full within 14 days.