Sponsor 20 Percent Berlin
What is 20 Percent Berlin?
20 Percent Berlin is an English newsletter and podcast for Berlin. Every Tuesday and Friday, we send out a curated, witty summary of the most important political, business and cultural news plus selected culture/entertainment tips. Every edition ends with an interesting factoid about the German capital.
We record a 40-minute podcast every two weeks.
20 Percent Berlin was founded in August 2021 and is written by veteran journalists Andrew Bulkeley (Berliner Zeitung, Bloomberg, FT Marketwatch, a popular stand-up comedian) and Maurice Frank (Deutsche Welle, Berliner Zeitung, co-founder Exberliner)
It’s free to subscribe. Readers can support us on Patreon.
We’re also financed by sponsors. Businesses and event organisers can book an exclusive sponsorship placement at the end of each newsletter. Click here for an example (stroll down to the end of the newsletter).
A growing audience
20 Percent Berlin is named after the 20 percent of Berliners without a German passport or about 800,000 people, many of whom speak English. A few facts about our readership, based on our May 2023 survey:
82% are aged 25-44
65% work in tech
96% live in Berlin
80% are interested in improving their German
As of March 2025 we have about 10,900 subscribers. Our average open rate is 60%. Thanks to shares, each edition is read by 12,000-14,000 people. Our mailing list continues to grow steadily.
Newsletter Sponsorship options
🏆Full sponsor package: 600x600px image + 100 words text + link: €300 + VAT
🎭Event package: 600x600px image + 100 words text + link : €175 + VAT
📰Small text ad: headline + 60 word text + link: €100 + VAT
🎸Small event listing: headline + 60 word text + link: €75 + VAT
Discounts: 10% for 3 bookings, 25% for 6 bookings, 35% for 10+ bookings
Podcast sponsorship
We launched our podcast in December 2024. Currently, we’re offering an exclusive introductory sponsorship package for €150 + VAT per episode.
To become a 20 Percent Berlin sponsor write to Maurice at sponsor@20percent.berlin or call 0049 178 218 5752 (we also speak German!).
Terms and conditions
Materials: Sponsors are responsible for delivering materials by email in the correct formats to 20 Percent Berlin (sponsor@20percent.berlin) no later than one working day prior to the agreed day of the sponsorship. Sponsors can send new materials for each newsletter as long as they arrive on time.
Sponsorship content: 20 Percent bears no responsibility for the contents of sponsor texts and images.
Cancellations: If sponsors cancel a booking, 20 Pecent Berlin reserves the right to charge a 50% cancellation fee.
Billing: Unless otherwise agreed, 20 Percent bills sponsors (by e-mail invoice) at the end of every month. Invoices must be paid in full within 14 days.